Pay-Per-Click (PPC) Ads
Pay-per-click (PPC) ads will involve paying a certain amount of money per click, on a specific advertisement. PPC ads will normally consist of text.
Pay-Per-Impression (PPI) Ads
Pay-per-impression (PPI) ads will consist of a payment for every 1000 impressions, or views, that your specific advertisement receives. PPI ads can typically be text-based.
Display ads can advertise visual components, rather than just being text-based. Display Advertisements can consist of:
Ad Management includes Ad Campaigns that will advertise your manufacturing company and its products and services. Advertisements are displayed in the search engine results pages (SERPs). Google Search Ads can appear at the top or bottom of results pages. Your advertisement will pop up once a user searches for a keyword that is related to your manufacturing product, service, equipment or machinery. Focus on targeting a particular audience, so that only the most qualified leads will be shown your advertisement. You want to ensure that users who are viewing your ad are the users that you want engaging with your manufacturing company.
Text ads are simple and can display your manufacturing products and services in a text-based format. Text-based advertisements will include a link that advertises and promotes your manufacturing company’s capabilities. Text ads can be used to increase your brand awareness, as well. Try to offer recent promotions and sales for revenue growth.
As a manufacturer, you can place an image-based advertisement to get your target audience to engage. An advertisement in an image-based format can be beneficial in numerous ways.
Visuals will grab the attention of your target audience, while the call to action (CTA) drives more traffic to a particular web page on your manufacturing website. A manufacturer can place a single image in their advertisement or develop the ad with various images (ranging from two to ten). If various images are chosen for a single advertisement, make certain that the images will demonstrate your manufacturing product or service in motion.
Video ads can be an engaging way to influence users. Offer your target audience educational advertisements that can, also, be informative. Video ads give you the opportunity to visually tell a story while demonstrating your manufacturing products and services. Showing your audience the installation process for a piece of machinery, equipment or product, in a video-based advertisement, can help to efficiently drive traffic to your manufacturing website.