Driven Digital
What Is Advertising Management?
Advertising Management is, ultimately, known as a precise and complex process that involves attracting and influencing your targeted audience, with the specific manufactured product or service that they are possibly interested in.
Why Is Advertising Management Important?
Google Advertisement
Pay-Per-Click (PPC) Ads
Pay-per-click (PPC) ads is a type of marketing that involves paying a certain amount of money per click, on a specific advertisement that you are currently running. Meaning, you only pay for the advertisement if it has been clicked on. PPC ads will normally consist of text.
Pay-Per-Impression (PPI) Ads
Pay-per-impression (PPI) ads is another type of digital marketing that defines how the payment will be handled for every time a client advertisement is displayed online. Usually, it will consist of a payment for every 1000 impressions, or views, that your specific advertisement receives. PPI ads can typically be text-based.
Display Ads
Display ads can advertise visual components, rather than just being text-based. Typically, a Display ad will have a combination of text, imagery, and a URL attached to it. Display Advertisements can consist of:
- Images
- Illustrations
- Videos
- Gifs
Driven Digital
Advertising Campaigns
Ad Management includes Ad Campaigns that will advertise your manufacturing company and its products and services. Advertisements are displayed in the search engine results pages (SERPs). Google Search Ads can appear at the top or bottom of results pages of a search engine. Your advertisement will pop up once a user searches for a keyword that is related to your manufacturing product, service, equipment or machinery. Focus on targeting a particular audience, so that only the most qualified leads will be shown your advertisement. You want to ensure that users who are viewing your ad are the users that you want engaging with your manufacturing company.
Advertisement Formats
Text ads are simple and can display your manufacturing products and services in a text-based format that can work wonderfully with mobile or desktop viewing. Text-based advertisements will often include a link that advertises and promotes your manufacturing company’s capabilities and offered services. Text ads can be used to increase your brand awareness, as well. Try to offer recent promotions and sales for revenue growth.
As a manufacturer, you can place an image-based advertisement to get your target audience to engage. An advertisement in an image-based format can be beneficial in numerous ways.
Visuals will grab the attention of your target audience, while the call to action (CTA) drives more traffic to a particular web page on your manufacturing website. A manufacturer can place a single image in their advertisement or develop the ad with various images (ranging from two to ten). If various images are chosen for a single advertisement, make certain that the images will demonstrate your manufacturing product or service in motion.
Video ads can be an engaging way to influence users. Offer your target audience educational advertisements that can, also, be informative. Video ads give you the opportunity to visually tell a story while demonstrating your manufacturing products and offered services. Showing your audience the installation process for a piece of machinery, equipment or product, in a video-based advertisement, can help to efficiently drive traffic to your manufacturing website.