Content strategy is an essential part of SEO — after all, content and links are among the top three ranking factors in search results. By doing things like optimizing content, essential data is provided for search engines so they can determine what your content is about. The information is used in the search results and they display relevant keyword terms and phrases.
Why is it important?
This content strategy focuses on the planning, creation, delivery, and governance of content. The goal is to create meaningful and engaging content. It’s important to note and identify what exists, what should be created, and why it should be created. Content comes in many forms like:
Having usable and well-structured content is vital to improving the user experience of a website.
How do we help?
Our SEO content strategy includes these processes—and several more that aren't listed here (our secret sauce).
Evaluate Keyword Density & Distribution
Evaluate Quantity of Content
9 Element Homepage Strategy (includes Wireframe)
Determine & Implement Segmented CTAs
Based on Buyer Personas
Content Growth Plan
Posting a Blog on a Regular Basis
Content Page Creation (based on Keywords)
A content strategy is vital to the success of your SEO campaign. It can be overwhelming and a lot to manage. We'll lay out a straightforward content creation plan with content ideas, tactics and a perfectly curated timeline.
A call-to-action or CTA is simply an image or line of text that prompts your visitors, leads, and customers to take action. It is, literally, a "call" to take an "action." An example of a CTA is “click here” or "call us today for a free consultation".
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere on your manufacturing website, in an ebook, in an email, or even at the end of your blog post.
Nonetheless, you want people to know what their next step is after reading your blog post or skimming your manufacturing services on your website. Make it clear what exactly you want them to do next. Do they call your toll-free number to order a part? Do they call you or visit your website to request a free sample? Do they request a free report? You need a very clear call to action, not something weak and vague like "don't hesitate to call us." It is vital to be clear about what they should do next and what they will get in return.
The short answer is YES your manufacturing website should have a blog page. Your manufacturing blog gives your company the opportunity to create relevant content for your customers or potential customers. Use this as a marketing tactic to drive traffic back to your manufacturing website.
Additionally, blogs increase your search engine optimization (SEO). Fresh content is still a key to beating out your competitors on the search engine results page. Also, well-written articles demonstrate your manufacturing company as an industry leader. By posting topics that resonate with your target market and show your knowledge, you are marketing your skills for your manufacturing business, service, or product too.
Lastly, blogs provide another source to deepen the connection with your customer. By connecting directly to your manufacturing website, your clients are able to get to know your business or product from the comfort of your online home base.
Driven Digital has done many manufacturing website projects with dealer locator functions built-in, which show results of the search on Google Maps right on your manufacturing website.
Website visitors will either enter their ZIP code or we can use their current location via GPS or the approximate location of their computer. They then get results using Google Maps so they can use the information in their Google account to get directions to the dealer location.
Your website visitors are hoping to be able to go to your manufacturing website and find where they can buy your products or services. If your manufacturing website does not have this feature, then your competition most likely does and you are giving them the advantage. Your website visitors may leave your website and go to your competition just because they offer a dealer locator.