Social Media Branding

Social media boost

Driven Digital

What is Social Media Branding?

Social Media Branding is the act of managing your company's image, identity and marketing position, as perceived by the market across digital networks. By using social media platforms, you can also engage with your audience and meet their wants and needs, as well as receive feedback to better service your audience.

Driven Digital

Why is it important?

Social Media boosts brand awareness and makes it easier to get more relevant people into your sales. It’s important to differentiate your business, tailor to the audience’s needs, know the power of your content, and boost recognition. For a manufacturing company, it’s not necessary to have a presence on every social media platform. However, it is critical that manufacturers only use social networks that their potential customers utilize. As a result, you will be able to gain quality leads on a regular basis, increase the amount of traffic to your website, and drive up your sales.

Ad Management
Content Strategy

Frequently Asked Questions

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Which Social Media Channels Should Manufacturers Use?
  • LinkedIn

LinkedIn was built for businesses. LinkedIn gives you the opportunity to expand awareness on your manufacturing brand and image, market your manufacturing products and services, target a certain audience and create content that’s engaging. LinkedIn also helps you to drive traffic to your manufacturing website, attracting highly qualified leads.

  • Google Business Profile

A manufacturer's Google Business Profile can be used for promotional purposes. It allows you to share updates and news in the manufacturing industry and make connections with your potential customers and target audience.

Is Social Media Worth It for my Manufacturing Company?

YES. Social media allows you to display and share quality and useful content, linking back to your manufacturing website and increasing your traffic. Having a social media presence helps you to gain trust with your customers and potential customers, strengthen your brand messaging as a manufacturer and make connections with your audience.

What Should Manufacturers Post to Social Media?
  • What does your audience want to know about your manufacturing company?
  • What manufacturing content will your customers find valuable?

Think about your manufacturing products, services and business like you are the customer. Provide valuable and resourceful content that offers an efficient solution to your audience's problems and answers any questions they may have.