Digital Marketing can be confusing, But it doesn't have to be!
Digital Marketing Experts
Digital marketing is changing. It's not about posting on social media or waiting on someone to sign up for your newsletter.
Our team of strategists will help you build a multiple-channel approach and then create, implement, and measure digital marketing campaigns.
Digital Marketing for Manufacturers that gets Results
Understanding the problem you are trying to solve, presents your company as The Guide. The Guide that will help your client solve their problem while understanding the problem you are addressing to present your company as the Guide that can solve it for the client instead. Show them that you have a clan, a call to action, and then show them what success looks like.
Where is your target audience? Don’t invest time and money in channels that your clients don’t use. Most manufacturers’ customers are on LinkedIn and not so much Facebook or Twitter. Always post on Google Business Profile for better exposure to your targeted audience.
Digital Marketing Explained
Marketing is about connecting with your target audience. So, where does your target audience spend a lot of time? On the internet!
Digital Marketing is any form of marketing that exists online that can reach your clients easily and efficiently.
Digital Marketing Frequently Asked Questions:
Search engine optimization (SEO) is the process of search engines crawling your manufacturing website, understanding it, and ensuring that it shows up in search results pages. As a manufacturer, you want your website to show up in relevant searches, relating to your products and services. SEO is how your potential customers will find you online, allowing you to generate highly qualified leads.
Calls-to-Actions (CTAs) entice and influence your visitors to take a particular action on your manufacturing website, ensuring they navigate towards a valuable resource or useful offer. If compelling enough, visitors will exchange their contact details for this useful manufacturing resource or offer.
Blogs offer your manufacturing company more opportunities to show up in search results pages when potential customers are searching for your manufacturing products and services. Writing blogs on a regular and consistent basis will help to position you as an authoritative and informative manufacturer.
Email Marketing can help build a relationship with your target audience while also helping drive traffic to other aspects of your website. Such as blogs, social media, products and more. Allowing you to run A/B tests of a subject line or call to action to identify the best performing message. With Email marketing, you can easily segment your emails to target users by demographics.
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