Driven Digital
What is Email Marketing?
This type of marketing involves directly contacting your highly qualified leads or customers by email, marketing your manufacturing company’s products and services or offering informative content and valuable resources, while expanding brand awareness.

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Make It Easier To Contact Your Customers
There are various benefits to utilizing email automation, including
Increasing sales revenue
Keeping customers engaged
Building trust
Increasing website traffic
Targeting specific leads
Driving traffic to social media
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Why is it Important?
Email Marketing is the most effective approach to remain top-of-mind. You want your highly qualified leads and customers to remember your manufacturing company, especially when they are ready to make a purchasing decision. If your email marketing efforts are successful, you will:
Grow your manufacturing brand’s awareness
Convert leads to trusted manufacturing customers
Expand awareness around your manufacturing products and services
Generate highly qualified leads
YES. Email marketing is one of the most efficient ways that your manufacturing company can market its products and services. Email marketing, also, gives you the opportunity to build authority within the manufacturing industry, as well as build trust with your leads. Email campaigns allow you to nurture your highly qualified leads, which makes them more likely to convert to your trusted manufacturing customers.
In order to accurately nurture your leads and stay top-of-mind, it’s important for your manufacturing business to send out an email campaign at least once a month. More is better, but always send at least one email campaign per month.