Driven Digital
SEO for Manufacturers | Keyword Strategy
What Is A Keyword?
A keyword is known as a search query, or more specifically a word or phrase, that is typed into a search engine by your target audience. If you want your potential customers to find your Manufacturer Website, it is critical that you know which keywords they are using in search engines, to search for your manufactured products and services.
Keywords are, ultimately, the foundation of search engine optimization (SEO).
Why Is A Keyword Strategy Important?
Keyword Strategy can help answer questions about:
- What will people be searching for
- How many are searching for it
- What format do they want that information in
By knowing the answers to these questions, you'll know how to avoid creating content that nobody is searching for. To sum it up, it makes it easier for people to find your business' website, bringing in more traffic.
How Can We Help?
Our keyword strategy consists of:
Keyword Analysis
- Your Current Top 10 Keywords/Key Phrases
- Your Competitor's Top 10 Keywords/Key Phrases
- Keyword Search Volume
- Your Current Keyword Search Ranking
Keyword Recommendations
- Recommended Top 10 Keywords/Key Phrases
- Keyword to Page Mapping Suggestions
A strong keyword strategy is important for SEO because it increases both site visibility and traffic. It is equally important to know how to do it right, as well as understand why it's so necessary.
Driven Digital
SEO for Manufacturers | Keyword Research
What is Keyword Research?
A Keyword is a word or phrase that is typed into search engines, and is also the foundation of search engine optimization (SEO). Keyword research helps find and analyze those terms with the goal of using that data for marketing or SEO, and repeating it is necessary for staying up to date.
Why is it important?
Keyword research can help answer questions about:
- What will people be searching for
- How many are searching for it
- What format do they want that information in
By knowing the answers to these questions, you'll know how to avoid creating content that nobody is searching for. To sum it up, it makes it easier for people to find your business' website, bringing in more traffic.
Finding Keyword Ideas
When delving into the keyword research process, you need to come up with a list full of 'seed keywords'. These terms define your product or service you're offering, and so coming up with them is simple: think about what's relevant, whether it's something competitors are using, the time of the year, or the targeted region. Always think about the target audience: what are they most likely going to search for?
Sometimes your strategy can go the opposite way: what are your competitors not using? Long-tail keywords are more specific keywords that are less likely to be used. If used strategically, these can work in your favor.
Frequently Asked Questions
Have more questions about our Digital Marketing services? Contact us at info@drivendigital.us or call (918) 824-4494
Keywords describe what your content is about, on your website and its individual web pages. A keyword or a long-tail keyword is known as a specific topic that relates with your manufacturing company, products and services. When a user is browsing the internet, they will use keywords and keyword phrases to search for what they are looking for online. These keywords are also referred to as search queries. Your chosen keywords need to be precise and fully relevant to you as a manufacturer and your manufacturing website.