Manufacturer Websites Before & After

Essentially, a large percentage of website traffic will come from a mobile device. Therefore, it is vital that websites for manufacturing companies have mobile compatibility.

Your potential customers are more likely to make a purchase from your manufacturer website, when they can easily access and navigate your web pages on a mobile device.

Does your Manufacturer Website clearly tell people where to go? Do your potential customers know how to purchase your manufactured product or service?

When websites for manufacturers do not have a clear and prominently displayed CTA, users will bounce off and exit instantaneously. Your website visitors will be compelled to learn more about your manufacturing company and what you have to offer, if there is an enticing CTA to properly guide them.

Does your message distinctively clarify what your company manufactures?

To successfully grab your audience's attention, they should be able to answer the following 3 questions, within five seconds of viewing your manufacturer website:

1. What product or service is offered?
2. How does it make my life better?
3. How can I get it?

If your website visitors are not able to find what they are searching for on your web pages, they will not be able to find a solution to their problem.

A clear and straightforward navigation menu on your Manufacturer Website will significantly improve a user's experience. Users do not want to feel like they are lost, when they are browsing through your web pages.

For instance, your products and services should be quickly noticed and easily accessible on your website. Potential buyers want to be able to simply access the particular product or service that they are interested in. Therefore, it is vital that your manufactured products and services are properly categorized and organized in your website's navigation menu.

No one likes to feel lost!

Website visitors should be familiar with where they are at, when they are browsing through your web pages. It should be easy for users to find what they are searching for on your manufacturer website.

A web design with an overall clearness of excess clutter is going to significantly improve the experience that users have on your Manufacturer Website.

Digital accessibility is vital to the success of your online presence, as a manufacturer.

It is essential that your manufacturer website is simply accessible, as well as ADA compliant, to ensure accurate functionality for every user on the internet. ADA compliance is known as equality, thought and consideration for all individuals online.

Research indicates that about 91% of users on the internet will not search any further than the very first page of search results.

Do not let your Manufacturer Website get buried in the search engine results pages (SERPs)!

Properly optimizing your web pages for search engines will allow potential customers to successfully discover your manufacturing company online. SEO for manufacturers, or search engine optimization, is a precise process that will help you to effectively generate the most qualified sales leads.

Being in the manufacturing industry, your customers will typically navigate through a more lengthy buyer's journey, as they gain a sense of trust with your company.

Continuously providing relevant and quality manufacturing content, that your audience is specifically interested in, will make you an expert in the industry.

Manufacturer Websites that are up-to-date, relevant, informative, educational and more visually appealing will build relationships with an audience and, ultimately, obtain trust, credibility and authority in the manufacturing industry.