Manufacturer Websites Before & After

Essentially, a large percentage of website traffic will come from a mobile device. With that being said, it is vital that Websites for Manufacturers have mobile compatibility.

Your potential customers are more likely to make a purchase from your website, when they can easily access and navigate your web pages on a mobile device.

Do your web pages clearly tell people where to go? Do your potential customers know how to purchase your manufactured product or service?

When Websites for Manufacturers do not have a clear and prominently displayed call-to-action (CTA), users will bounce off your site and exit instantaneously. However, your website visitors will be compelled to learn more about your manufacturing company and what you have to offer, if there is an enticing CTA to properly guide them.

Does your website messaging distinctively clarify what your company manufactures?

Your audience should be able to answer the following 3 questions within five seconds of viewing your manufacturer website:

1. What product or service is offered?
2. How does it make my life better?
3. How can I get it?

If your website visitors cannot find what they are searching for on your web pages, they will not be able to find a solution to their problem.

Websites for Manufacturers should have clear and straightforward navigation, in order to significantly improve a user's experience. Users do not want to feel like they are lost when they are browsing through your web pages.

For instance, your products and services should be quickly noticed and easily accessible on your website. Potential buyers want to be able to simply access the particular product or service that they are interested in. As a result, it is vital that your manufactured products and services are properly categorized and organized in your website's navigation menu.

No one likes to feel lost!

It should be easy for users to find what they are searching for on your manufacturer website. In addition to that, your website visitors need to be familiar with where they are at, when they are browsing through your web pages.

A web design with an overall clearness of excess clutter is going to significantly improve the experience that users have on your website.

Digital accessibility is vital to the success of your online presence, as a manufacturer.

Websites for Manufacturers should be simply accessible, as well as ADA compliant. ADA compliance is known as equality, thought and consideration for all individuals online. In doing so, you can guarantee accurate functionality for every user on the internet.

Research indicates that around 91% of users on the internet are not going to search any further than the very first page of search results.

Do not let your website get buried in the search engine results pages (SERPs)!

Properly optimizing your web pages for search engines will help your potential customers discover your manufacturing company online more easily. SEO for Manufacturers, or search engine optimization, is a precise process that is going to boost your search engine ranking. By improving your search engine ranking, you will generate more organic traffic and enhance your online visibility.

Being in the manufacturing industry, your customers will typically navigate through a more lengthy buyer's journey, as they gain a sense of trust with your company.

Continuously providing relevant and quality manufacturing content, that your audience is specifically interested in, will make you an expert in the industry.

Manufacturer Websites that are up-to-date, relevant, informative, educational and more visually appealing will build relationships with an audience and, ultimately, obtain trust, credibility and authority in the manufacturing industry.