Question 1

<img src="https://drivendigital.us/wp-content/uploads/2021/04/O1-list-number.png" class="number" alt="number one"> Competitive Analysis

Accepted Answer

We will deploy a competitive analysis strategy to identify your major competitors and research their SEO rankings, keywords and overall web presence.

By doing this, we can create an aggressive search engine optimization strategy that will improve upon your competitors (and probably make them cry). Our SEO strategy will allow you to adjust for their strengths and capitalize on their weaknesses.

During this process, we will:

- Identify competitors

- Analyze the competitor's strengths and weaknesses

- Determine competitive positioning

- Create a Comprehensive SEO Strategy
  - - Complete with a Tactical Action Plan
  - - Includes an SEO Deployment Schedule

Without a solid understanding of your competitor's position online, your SEO efforts will fall flatter than the search results that are on the second page of Google.

Question 2

<img src="https://drivendigital.us/wp-content/uploads/2021/04/O2-list-number.png" class="number" alt="number one"> Website Health

Accepted Answer

A healthy website is more than just a good-looking site. Search engines, like Google, don't index and rank websites based upon beauty - they rank sites in search based upon how well they are optimized. Therefore, by optimizing your web pages, you can improve your search engine ranking.

To begin, we start with a site audit. The audit determines the total number of errors and warnings that are found on your web pages. Most of these errors and warnings can eventually lead to a negative user experience.

Site Health Report
- Meta Description
- Broken Links
- Page Speed
- Mobile Usability

If you don't properly manage your website health, then you will likely miss out on many opportunities to rank higher in the search results for the keywords that your potential customers are using.

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Question 3

<img src="https://drivendigital.us/wp-content/uploads/2021/04/O3-list-number.png" class="number" alt="number one"> Keyword Strategy

Accepted Answer

The keyword strategy process will begin with a keyword analysis. We will provide you with our top recommended keywords and strategy moving forward. Creating a strong keyword strategy is crucial, if you want to improve your SEO.

Our keyword strategy consists of:

Keyword Analysis
- Your Current Top 10 Keywords/Key Phrases
- Your Competitor's Top 10 Keywords/Key Phrases
- Keyword Search Volume
- Your Current Keyword Search Ranking
Keyword Recommendations
- Recommended Top 10 Keywords/Key Phrases
- Keyword to Page Mapping Suggestions

A strong keyword strategy is important for SEO, because it increases both site visibility and traffic. It is also equally important to know how to do it right, as well.

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Question 4

<img src="https://drivendigital.us/wp-content/uploads/2021/04/O4-list-number.png" class="number" alt="number one"> Content Strategy

Accepted Answer

A content strategy is essential for SEO. After all, content and links are among the top three ranking factors in search results.

This means that you can't just simply create content for the sake of having content on your website and expect to see results. Millions of blogs and web pages are created each day, so you need to be strategic about what content you create and how you create it.

The key factors to consider when creating content:

Keyword Distribution
Keyword Density
Content Layering & Optimal Internal Linking
Understanding Linkability & Identifying Opportunities
Regular Addition of New Content
Maintenance of Existing Content

Our SEO content strategy involves these processes, as well as several more that aren't listed here (our secret sauce):

Content Analysis
- Evaluate Keyword Density & Distribution
- Evaluate Quantity of Content
- Evaluate Usability
- Evaluate CTAs
  - Based on User Persona & Sales Process
Content Recommendations
1. 9 Element Homepage Strategy (includes Wireframe)
  1. The Header - Pass the "Grunt Test".

1. 1. Clear Navigation - If you Confuse, you Lose.

1. 1. The Stakes - What is at stake, if customers don't buy your product?

1. 1. Value Proposition - What benefits will your customers experience when they buy your product or service?

1. 1. Primary Call-to-Action (CTA) - Tell them what you want them to do.

1. 1. Guide - To position yourself as the Guide in your customer's story, you need to establish empathy and authority.

1. 1. Product|Service Description - List the top three products or services that you sell.

1. 1. The Plan - Provide your customer with a simple path that shows how simple it is to do business with you.

1. 1. Secondary Call-to-Action (CTA) - Optional, depending on the Buyer Persona and the Buyer's Journey.

Determine & Implement Segmented CTAs
- Based on Buyers Personas
Content Growth Plan
- Post a Blog on a Regular Basis
- Content Page Creation (based on Keywords)

A content strategy can be overwhelming and a lot to manage. We will lay out a straightforward content creation plan with content ideas, tactics and a perfectly curated timeline.

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Question 5

<img src="https://drivendigital.us/wp-content/uploads/2021/04/O5-list-number.png" class="number" alt="number one"> Citation Strategy

Accepted Answer

Citations help search engines verify that your business exists. Not only that, but search engines use the citations to verify the accuracy of the contact details. If your NAP (Name, Address, Phone) is listed in several credible sources, it signals to Google that your business is legit. This helps to create authority, establish trust and improve your ranking on the local search results.

With that said, it is important to implement a citation strategy to put your business as a credible source online!

Our citation strategy consists of:

Citation Analysis
- Citation Report
- Competitor's Citations
Citation Recommendations
- Fix Consistency or Name, Address, and Phone (NAP)
- Add 10 Citations per month

Missing or incorrect Citations negatively impacts your ranking in search results. Let us show you the key citations to get your business ranking higher!

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Question 6

<img src="https://drivendigital.us/wp-content/uploads/2021/04/O6-list-number.png" class="number" alt="number one"> Online Reputation Strategy

Accepted Answer

Online reputation creates, cultivates, and maintains your brand name and its good standing online.

No reviews or limited reviews hurt your business just as much as bad reviews.

One of the first things potential clients look for in their buyer research is qualified-and quantified-reviews from other consumers.

We'll help build your brand's online reputation by providing:

Online Reputation Analysis
- Online Review Report
  - Count of Reviews
  - Average Rating
Online Review Recommendations
- Respond to All Online Reviews (where possible)
- Deploy Review Campaign to Current/Past Customers

Online reviews are the single most important factor for building instant trust, authority, and credibility with potential customers.

Don't overlook the importance of online reputation management and let your competitors steal the 5-Star Ratings that so clearly belong to you!

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Question 7

How Much is The MAP & What is The Money Back Guarantee?

Accepted Answer

Starting at $3,500, we will provide a customized MAP tailored to your business's needs and meet with your team one-on-one to prepare you for the journey ahead.

We're so confident that you'll love The MAP, that we offer a 100% Money Back Guarantee!

Before we begin our thorough research and analysis to prepare and provide you with The MAP, we will have an initial discovery meeting to allow us to learn more about your manufacturing company and where your strengths and weaknesses lie. This will allow us to provide our best recommendations and strategies moving forward.

To start the research and strategizing process we will send out an initial invoice and agreement for your approval and signing. Once the agreement is signed and approved we start our research and thorough analysis of The MAP.

Question 8

How Long Does It Take?

Accepted Answer

The project timeline for The MAP depends on the complexity and scope of the project. The MAP can take as little as 30 - 60 days to be prepared and ready to present.

Question 9

Can You Help Me Implement The MAP?

Accepted Answer

Are you feeling overwhelmed and don't have the muscle to implement The MAP on your own?

We can help! Our team of SEO gurus are ready to implement the MAP for you.

Question 10

Is The MAP Customized to Our Company?

Accepted Answer

The MAP is completely customized to your business and its needs.

Question 11

What if My Website is Outdated? Can The MAP Still Help My Company?

Accepted Answer

We can help! It would be much more beneficial to have an updated website, but if your preference is to keep the one you have, you can still make some changes to benefit your website.

Question 12

What is SEO?

Accepted Answer

SEO stands for Search Engine Optimization. It refers to techniques that help your manufacturing website rank higher in search engine results pages (SERPs). Ultimately, this makes your manufacturing website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google.

SEO works by optimizing your manufacturing website's pages, conducting keyword research, and earning inbound links. Generally, you can see results of SEO efforts once the webpage has been crawled and indexed by a search engine. There are a lot of ways to improve the SEO of your site pages. Search engines also look for elements including keywords, image tags, title tags, inbound links, and internal link structure.

Additionally, search engines also look at site design and structure, visitor behavior, as well as other external, off-site factors to determine how highly ranked your manufacturing website should be in their search engine result pages.

Question 13

What are Keywords?

Accepted Answer

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your manufacturing site through search engines. A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your manufacturing website. Keywords are just one of the main elements of SEO.

In other words, you need to know how people are looking for the products, services, or information that your manufacturing company offers, in order to make it easy for them to find you. Otherwise, they'll land on one of the many other pages in the Google results. Implementing keyword SEO will help your manufacturing site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimization strategy. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Keywords are foundational for all your other SEO efforts, it is well worth the time and investment to ensure your SEO keywords are relevant to your audience and effectively organized for action.

Question 14

How Does Google Determine Search Result Rankings?

Accepted Answer

Google's algorithm and information gathered by the search engine "spiders" create a ranking for a website. Then, the websites are displayed on search result pages in an order that reflects Google's opinion of each manufacturing website's authority.

Being the top result on SERP's establishes the highest authority and relevancy of your manufacturing site's link in regards to a user's search.

The higher the rank, the more traffic to your manufacturing website. The more traffic to your manufacturing website, the higher the opportunity for generating leads and landing potential customers. As you can tell now, it's pretty damn important.

manufacturer website

The Map

Website Organization Kit Confirmation

Website Organization Kit

Government Grants For Manufacturing Businesses

How Do I Rebuild My Manufacturer Website?

4 Reasons That Your Manufacturer Website Needs Content Management

Successful Websites For Manufacturers Have 5 Characteristics

4 Reasons Websites For Manufacturers Need Quality Content

5 Reasons Why Websites For Manufacturers Fail

3 Reasons Why Calls To Action Are Essential To Your Manufacturing Website

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Digital Marketing

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