Question 1

Is Email Marketing for Manufacturers an essential component of your marketing strategy?

Accepted Answer

YES. Email marketing is one of the most efficient ways that your manufacturing company can market its products and services. Email marketing, also, gives you the opportunity to build authority within the manufacturing industry, as well as build trust with your leads. Email campaigns allow you to nurture your highly qualified leads, which makes them more likely to convert to your trusted manufacturing customers.

Question 2

How Often Should I Email my Leads?

Accepted Answer

In order to accurately nurture your leads and stay top-of-mind, it’s important for your manufacturing business to send out an email campaign at least once a month. More is better, but always send at least one email campaign per month.

Question 3

What email software should I use?

Accepted Answer

There are several email marketing applications. Some are very low cost, think MailChimp, and some are rather costly, think Salesforce. We recommend shopping around to find the best fit for your company.

At Driven Digital, we have tried a number of email platforms including the ones mentioned above. We finally settled on Active Campaign for our email campaigns and our client's campaigns as well.

Click here if you are interested in trying out Active Campaign.

Question 4

Should I send the same email to everyone on my list?

Accepted Answer

No. We recommend creating list segments that breakdown your leads into specific categories. We often separate leads that are actively involved with our email and are continually opening our emails and clicking on links.

You can breakdown your leads into whatever segments that make sense for your company. Perhaps you want to target smaller companies with a specific campaign and then use a different campaign for your larger leads. The possibilities are endless.

A word of warning, don't make it over complicated. You are likely to abandon the effort if it becomes to troublesome. Or you can simply hire use to manage email campaigns for you. :-)

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