SEO is vital for manufacturers because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your manufacturing industry.
So without further ado, here's Driven Digital's top five reasons SEO (Search Engine Optimization) is Vital for Manufacturers!
Increased Website Traffic
Increased website traffic is one of the main goals of Search Engine Optimization (SEO). You increase traffic when you increase visibility and rankings on search engines. Consider this for a moment: nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.
If you want more prospects to find your manufacturing companies website through a search engine, then you need excellent SEO practices that will help you rank among the top five positions, and ideally number one.
Better User Expierence
Another reason SEO is vital to your manufacturing company is that all the time you put into generating great content and optimizing your site with on-page Search Engine Optimization (SEO) improves the usability of your site, and this creates a seamless and positive customer experience.
For instance, when you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop. Similarly, by increasing your page load speed, you'll reduce your bounce rate and encourage visitors to spend longer on your site. Nearly 50% of consumers expect a page to load within two seconds, and the longer the load time, the higher the bounce rate and the lower your conversion rate will be.
Rankings & Visbility
One of the most important functions of Search Engine Optimization (SEO) is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your manufacturing website. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP.
The concept of authority is relatively new in SEO, but it’s becoming increasingly important to search engines because it’s becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer that consumers are looking for, such as a certain product or service. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand.
In the end, the ultimate reason SEO is vital to your manufacturing company is that it can help you achieve many of your companies goals. SEO can help you improve the customer experience, build better relationships with your audience, drive more people to your site, increase your authority, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your manufacturing company.
Does your manufacturing company have an SEO strategy in place? If not, reach out to us with any questions you have & our SEO strategists will be happy to help!
You can reach us at firstname.lastname@example.org or call us at (918) 824-4494.