Manufacturing Website Design Layout, Design, and User Experience

An outdated website design will cause you to lose sales

Driven Digital

A Weak Website Makes Your
Competition Look Strong

How does your website compare to your competitor's site? Don't let an outdated website cost you sales opportunities.  Your management team shouldn’t have to take their eye off production to make sure your website is keeping up with the competition.

When it comes to manufacturing website design, we got you covered! We've been helping manufacturers with they website rebuilds for over a decade. Our time-tested 4-step process enables us to create a manufacturing website design that is on-time, on-budget, and super impressive.

Let us make your website great again with our outstanding website development services.

What About Your Website User Experience?

No one likes to feel lost! Make sure your website visitors always know where they are and how to find what they're looking.

Here are a few things to consider on your manufacturing website design:

  • Can someone look at your website for 5 seconds and be able to clearly explain
    • What you do?
    • How to make a purchase?
    • How it makes their life better?
  • Can your customers easily find your products or services with just one or two clicks?
  • Can your dealers easily find the resources they need? Do you have a Resource Library for them?
  • Is your navigation clear and succinct or is it over whelming with numerous dropdowns and tons of text?
  • Is your overall design clear of excess clutter?
  • Have you given the website visitor a clear call to action?
  • Do you have a secondary call to action?
Manufacturing Website Design
Manufacturing Web Design

Driven Digital

A Great Looking Website is a Good Start! But What is Your Website User's Experience?

Your manufacturing website design is more than flashy images and text. Its purpose is to drive sales, so the layout and design are crucial for converting viewers into customers.

You can improve your website effectiveness by focusing on the website visitors intent. For example, if they are coming to your website for research, do you have the resources they need? Or, if they are wanting to make a purchase, are your calls-to-action easy to find?

9 Element Homepage Strategy

We design websites with your customer in mind. Our Driven Digital nine-element home page strategies that will set your website apart from your competitors and improve your website visitors experience.

Website Maintenance

Keeping your website maintained is critical to make everything run smoothly. Regular website maintenance and vigilant website security is a must for manufacturers websites.

The absolute best way to get images for your website is to have a photographer come to your plant and spend half a day doing photo shoots. Your photographer might also have a drone to get some overhead images and video. These look great on a website!

If that's not a viable option, use the camera on your smart phone and then have your web dev team edit them.

Lastly, you can buy stock images from an online source. We only recommend that as a last resort. But it's better than nothing and you can replace them when you start gathering your own images.

Have someone outside the company use your website. Friends and family members are a good place to start.

Give them a simple task, like finding a specific item or placing an order or finding a dealer. And then see how long it takes them to complete the task. It should only take a few seconds.

There are professional companies that just evaluate your website's usability, but getting friends and family to help is quicker and less expensive. 🙂

Absolutely! For a no-cost evaluation you can reach out to our website design specialists here.