9 Element Homepage Strategy
We have created a 9-Element homepage strategy for manufacturing company's websites. Implementing this strategy will set your website apart from your competitors.
A lot of this information is based on Donald Miller's Marketing Made Simple program. We highly recommend signing up for his course and buying his book.
Having Good Messaging is Crucial
With our 9 element homepage strategy, we have streamed line the process of creating meaningful direct messages for your website. This is key for turning your site viewers into customers. Schedule a meeting today to learn more and see if your site could be doing more for your business.
A call-to-action or CTA is simply an image or line of text that prompts your visitors, leads, and customers to take action. It is literally, a "call" to take an "action." An example of a CTA is “click here” or "call us today for a free consultation".
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere on your manufacturing website, in an ebook, in an email, or even at the end of your blog post.
Nonetheless, you want people to know what their next step is after reading your blog post or skimming your manufacturing services on your website. Make it clear what exactly you want them to do next. Do they call your toll-free number to order a part? Do they call you or visit your website to request a free sample? Do they request a free report? You need a very clear call to action, not something weak and vague like "don't hesitate to call us." It is vital to be clear about what they should do next and what they will get in return.
The short answer is YES your manufacturing website should have a blog page. Your manufacturing blog gives your company the opportunity to create relevant content for your customers or potential customers. Use this as a marketing tactic to drive traffic back to your manufacturing website.
Additionally, blogs increase your search engine optimization (SEO). Fresh content is still a key to beating out your competitors on the search engine results page. Also, well-written articles demonstrate your manufacturing company as an industry leader. By posting topics that resonate with your target market and show your knowledge, you are marketing your skills for your manufacturing business, service, or product too.
Lastly, blogs provide another source to deepen the connection with your customer. By connecting directly on your manufacturing website, your clients are able to get to know your business or product from the comfort of your online home base.
Driven Digital has done many manufacturing website projects with dealer locator functions built-in, which show results of the search on Google Maps right on your manufacturing website.
Website visitors will either enter their ZIP code or we can use their current location via GPS or the approximate location of their computer. They then get results using Google Maps so they can use information in their Google account to get directions to the dealer location.
Your website visitors are hoping to be able to go to your manufacturing website and find where they can buy your products or services. If your manufacturing website does not have this feature, then your competition most likely does and you are giving them the advantage. Your website visitors may leave your website and go to your competition just because they offer a dealer locator.