As a manufacturer, it is crucial that your website has prominently displayed Calls To Actions (CTAs).
You want to accurately guide your potential manufacturing customers through each phase of the buying process. That being said, it is vital that you become familiar with your target audience's behavior patterns online.
Influencing your quality leads to take action is going to require enticing CTAs. Your calls to actions will ensure that your visitors are able to easily browse through your website, as well as locate the manufacturing content, information or products and services that they are searching for. It is important to make sure that your CTAs are clearly noticeable and quickly accessible.
Calls to actions are an essential component to any website, in order to successfully drive sales. Clear, compelling and prominently displayed calls to actions will improve a user's experience on your web pages. Therefore, leads will be more likely to convert to your trusted manufacturing customers, effectively streamlining the purchasing process.
So why are CTAs so important to a manufacturer's website?
Attracts A Continuous Amount Of Traffic
Prior to converting a highly qualified lead to a trusted manufacturing customer, traffic has to be directed to your website and leads efficiently generated.
Compelling calls to actions will direct traffic to your manufacturer website. If CTAs are properly utilized, you can generate a continuous and constant flow of traffic from the internet. The CTAs on your web pages are going to provide a roadmap to your manufacturer website. This is, ultimately, going to improve the engagement on your web pages. Not only that, a user's experience is also going to improve.
Generates Quality Leads On A Regular Basis
When a call to action (CTA) drives a user to one of your web pages, that visitor will become a quality lead.
CTAs are going to encourage your leads to take a particular action, which is, oftentimes, directing them to an offer or resource. This will give you the opportunity to collect that leads email address and generate a highly qualified lead. Calls to actions that are easily visible and quickly accessible will help to increase your highly qualified leads list. It is crucial that your website visitors immediately notice the CTA, without the need to scroll through your web page or email campaign.
Web-based CTAs will allow your manufacturing company to continue generating leads, even after business hours.
Call To Actions (CTAs):
- Subscribe To Our Newsletter
- Download Manufacturing eBook Here
- Download Manufacturing Product Catalog
Converts Leads To Trusted Manufacturing Customers
Calls to actions (CTAs) will make sure that your manufacturing customers have a simple way to make their purchasing decision, without having to pick up the phone and call you.
It is crucial that your potential customers have more than one way to get in contact with you. Your manufacturer website should contain your company's phone number, email address and your business's physical address. Utilizing enticing CTAs can guide your potential quote interests to your online quote form and direct potential manufacturing customers to your contact form.
Compelling and descriptive CTAs can, additionally, simplify the purchasing process for your customers online. It is vital that the CTAs on your website are clear and straightforward, so that users are familiar with what their next step is. This will provide a way for your visitors to quickly and easily navigate through the various stages of the buyer’s journey on your website. Your manufacturing company will efficiently drive sales leads regularly, if CTAs are accurately placed in your email campaigns, on your homepage, throughout your blogs and landing pages.
Primary Call To Actions (CTAs):
- Request A Quote
- Give Us A Call
- Schedule A Meeting
How To Create Compelling Call To Actions
As a manufacturer, how can you create compelling calls to actions (CTAs) that will motivate your website visitors to take action?
01. Make Certain That Your CTAs Are Goal-Oriented
Create each individual CTA with a certain goal in mind.
Make sure that your website has CTAs that are action and goal-oriented. Thus, giving you the opportunity to successfully attract your target audience, generate quality leads and convert leads to trusted manufacturing customers through your website. Precisely direct traffic towards an offer or resource that is focused on the particular goals that you produced for your manufacturing company’s overall improvement. Each goal that you generate for your website’s CTAs will need to efficiently satisfy users who are navigating through each stage of the buying process.
Establish goals for CTAs that will accurately attract your target audience as a manufacturer. A CTA can direct traffic towards an educational blog post, guide them to content that discusses your manufacturing products or services or even direct traffic to the homepage of your manufacturing website utilizing social media.
Make certain that you, also, generate goals for the CTAs that will effectively convert a prospect to a highly qualified lead. A compelling call to action will guide your website visitors to a white paper over your manufacturing product, service or an effective solution. CTAs can, also, direct your visitors to a visually enticing eBook that educates your quality leads on your manufacturing process, a descriptive catalog or a video about your manufacturing equipment and machinery.
Most importantly, it is necessary that your website has goals for the CTAs that will successfully convert leads to trusted manufacturing customers. For instance, offer a way for your potential customers to request a free quote or fill out a contact us form, provide users with the necessary details to contact or locate your company or simply allow the option to make a purchase online.
02. Make Sure That User Experience Is Considered In Your Website Design
Your manufacturing website should have Calls To Actions that are clearly and prominently displayed, so that users can easily and efficiently complete the target actions you have in place.
Your website’s visitors want clear and straightforward navigation when browsing your website. You can accurately guide users through the buyer’s journey by offering compelling CTAs, providing a highly effective user experience and producing quality manufacturing content.
Some users will search for more information on your manufacturing product or service that you have available. As a result, a CTA should direct them towards an educational blog post or an informative catalog. Maybe a user has already precisely analyzed the various options that are available and has made their final purchase decision. Thus, make certain that your website offers a simple and easy approach to locate your company’s contact information or navigate to your contact us form web page. Perhaps a user wants to simply request a quote. Your website should consist of a CTA that will efficiently guide that visitor to the page with the ‘Request a Quote’ form.
It is vital that your website have a specific form and individual web page for contacting you, as well as an individual page and form for requesting a quote. The easier it is for your potential manufacturing customers to navigate your website, the higher your conversion rate will be.
03. Constantly Refine & Improve Your CTA Strategy
It is crucial that you constantly think of new approaches to refining and improving your calls to actions, based on your manufacturing website’s existing data and feedback.
Google Analytics is a highly effective resource that will capture your website’s metrics and data. It will efficiently analyze your website, while measuring your visitors performance. A Google Analytics monthly report can inform you on the behavior patterns of your visitors online. This precise report will recognize how your quality leads are discovering your manufacturing website. It can, also, accurately measure the percentage of visitors who have navigated through the CTA journey you have set in place, on your manufacturing website.
A Manufacturer Website's Compelling CTAs
As a manufacturer, it is critical that you produce compelling CTAs that will motivate and influence your potential customers to move forward with your manufacturing company.
Driven Digital provides manufacturers and industrial service providers with highly effective digital marketing campaigns and website strategies that will grow your business. Our quality team will develop a competitive advantage and earn manufacturers more sales and more market share.
If you would like to achieve a successful manufacturing presence online and make certain that your website reflects the quality and success of your business, schedule a meeting with our team today!